LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe.
HIGHLY-PIGMENTED colour: Our Love Triangle Lip Liner Filler’s pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented colour.
SMOOTH SEMI-MATTE FINISH: This lip colour’s creamy formula smoothly glides across your lips for a long-wear, intense look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICHLY PIGMENTED, BOLD LIPSTICK: Serve up your best O face with bold, satiny colour in one single swipe that creates a satin finish.
HYDRATING & LONG-LASTING FORMULA: e.l.f. Cosmetics’ O Face Satin Lipstick’s creamy, long-lasting formula is infused with nourishing & hydrating squalane and jojoba esters for a super-comfortable, next-to-nothing feel.
AVAILABLE IN 20 SHADES: e.l.f. O Face Satin Lipstick is available in 20 sultry shades. Dirty Talk is a beige pink.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator, use our e.l.f. Love Triangle Lip Filler Liner to line, and finish with the O Face Satin Lipstick for a complete lip look. Dirty Talk goes great with Love Triangle Lip Filler Liner in Soft Pink.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICH & CREAMY moisturiser: Our Pure Skin moisturiser is a creamy yet weightless moisturiser that effectively hydrates & nourishes the skin. Great for both night and morning use and wears well under makeup.
NON-IRRITATING FOR GENTLE SKIN: Pure Skin moisturiser is made with a non-irritating formula, great for sensitive skin and all skin types.
MOISTURIZING ESSENTIALS: Made with Oat Milk to nourish & soothe skin, Niacinamide to shrink pores & even out skin tone, Allanoin to soothe & skin, Ceramides to build up the skin’s moisture barrier & Hyaluronic Acid to lock moisture for a plump complexion.
HOW TO USE: After cleansing and toning skin, apply 1 – 2 pumps to face and neck, gently massage in circular upward motions to fully absorb. Use morning and night. Pairs well with e.l.f. Pure Skin Toner and e.l.f. Pure Skin Cleanser.
DERMATOLOGIST DEVELOPED: e.l.f. Pure Skin moisturiser is dermatologist-developed, fragrance-free, non-comedogenic, cruelty-free, and vegan.
ROLL-ON GEL SPOT TREATMENT: When unwanted blemishes just pop up, call a fast SOS with this roll-on acne gel spot treatment. This treatment is packed with calming ingredients to help treat and soothe current acne while preventing new blemishes.
INFUSED WITH SALICYLIC ACID: The dermatologist-tested formula is packed with acne-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce acne, soothe discomfort, Great for oily skin & acne-prone skin.
HOW TO USE: Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target acne (no dirty fingers needed!) so your skin is in the clear.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
ROUTINE FOR CLEAR SKIN: Break through to clearer skin with this travel-size 3-step acne skincare routine. This skincare set contains the three essentials—a cleanser, night serum and face moisturiser—to reduce current acne and prevent new blemishes on the go.
INFUSED WITH SALICYLIC ACID: Each dermatologist-developed formula is supercharged with blemish-busting Salicylic Acid plus Niacinamide and Tranexamic Acid to help clarify pores, prevent new blemishes, even out skin tone, and soothe skin to recovery.
HOW TO USE: Use the Blemish Clarifying Cleanser on damp skin in the morning and evening, gently massaging and then rinsing thoroughly with water. Next, apply 3-5 drops of the Triple-Acid Resurfacing Serum and follow up with the Mini Blemish Calming Water Cream.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100 percent vegan, cruelty-free, and leaping bunny certified.
MOISTURIZING and PLUMPING FACE MASK: Meet e.l.f.’s creamy face mask infused with skin-loving ingredients to deliver a surge of moisture and promote a plumped up, radiant complexion
INFUSED WITH HYLAURONIC ACID: This formula is infused with Hyaluronic Acid to plump the skin, Ceramides to build up the skin’s moisture barrier, and Peptides to promote collagen and improve the skin’s texture
USE DAY OR NIGHT: e.l.f.’s Holy Hydration Face Mask is dual-use: use 2-3 times a week as a rinse-off product or as an overnight mask to keep skin feeling soft and supple
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100 Percentage cruelty-free and Vegan
A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favourite Holy Hydration necessities- a Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream & Eye Cream.
CLEANS & NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face’s happily ever after!
INFUSED WITH HYALURONIC ACID: e.l.f. SKIN’s Hoy Hydration! products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin’s moisture barrier, and Peptides for refreshing complexion.
TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go!
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
REVITALIZING MAGNETIC FACE MASK: Reboot & reenergize your skin with this unique face mask. The iron-based mask formula works with the magnetic wand tool to attract & gently remove dirt & impurities from the skin for a smoother, energized complexion.
MADE WITH RICH ANTIOXIDANTS: Made with Carrot Seed Oil which is rich with antioxidants to rejuvenate skin, Vitamin C which brightens skin, and Vitamin E which nourishes and hydrates skin. Great for all skin types.
INCLUDES MAGNETIC WAND TOOL: Comes with magnetic face mask and magnet wand tool.
HOW TO USE: With the scoop side of the magnetic tool, apply mask to a clean, dry face. Avoid the eye area. Leave on for 5-10 minutes. Cover the head of the magnetic tool in one of the included magnet covers and glide slowly just above skin to remove mask.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
ALL-IN-ONE HYDRATING MIST: Protect and perfect skin with one hydrating mist. This weightless makeup setting spray refreshes and soothes your skin, sets your look for long-lasting makeup, and reduces the transmittance of blue light.
SOOTHING INGREDIENTS: This setting spray is infused with Glucosylrutin, which reduces the transmittance of blue light; Aloe, which soothes the skin; and Elderflower Extract, which is rich in vitamins.
MATTIFYING SPRAY: E.l.f. Stay All Day spray gives skin a matte, shine-free finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
WOW BROWS: Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!
HOW TO WEAR: Apply gel alone or as a top coat over brow powder or pencil. Start from the inner corner and follow the arch, working in upward strokes.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
WOW BROWS: Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!
HOW TO WEAR: Apply gel alone or as a top coat over brow powder or pencil. Start from the inner corner and follow the arch, working in upward strokes.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
VIBRANT, BLENDABLE COLOUR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of colour.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of colour wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
VIBRANT, BLENDABLE COLOUR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of colour.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of colour wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact
use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic