EFFECTIVE HYDRATION – E45’s Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Cream contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The cream is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the cream all over the body, including the face, for soft and supple skin. The cream has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INTENSELY NOURISH – E45 Daily Hand Cream intensely nourishes the skin and leaves your hands feeling soft and hydrated. The hands are the first place where you can start to see the first signs of aging, such as wrinkles and pigmentation, and can sometimes be neglected when it comes to caring for your skin. Our Hand Cream provides the nourishment you need to hydrate and soothe the skin, leaving you with soft and supple hands.
FAST ABSORPTION – Our Hand Cream is light and easy to apply to the skin and uses a fast absorption formula that is easily absorbed by the skin to leave your hands feeling nice and soft. Our hand cream is a special formulation that has been specifically designed for the skin on the hands, which differs from the skin on the rest of the body as it is much thinner. The cream provides the deep moisturising and protection that your hands need and will sooth and hydrate them.
HYDRATE YOUR SKIN – E45 Hand Cream contains emollient ingredients to keep the skin moisturised whilst feeling soft and relieved. It can be used every day by the whole family, including infants over the age of 1 month. Using hand cream daily should be part of everyone’s routine, and E45 Hand Cream is 50 ml so is the perfect travel size to keep with you on the go. It is dermatologically tested and fragrance free, making it suitable for dry and sensitive skin to soften and hydrate the hands.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
EFFECTIVE HYDRATION – E45’s Daily Lotion offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our lotion soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The lotion locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Lotion contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The lightweight lotion is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the lightweight lotion all over the body, including the face, for soft and supple skin. The lotion has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
GENTLE AND NON-DRYING – E45’s Face Foaming Cleanser is an everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier, leaving your skin thoroughly cleansed without feeling dry. Cleansing the skin in the evening removes the dirt, oil, impurities, and make-up that build up during the day. It is also important to use a cleanser in the morning as dirt and excess oil can build up overnight when our hands, hair, and bedding come into contact with our skin.
DERMATOLOGICALLY TESTED – E45’s facial cleanser has been tested by dermatologists and specifically designed for facial skin. Its gentle formulation means it effectively cleanses the face and takes care of your skin without affecting the skin’s natural moisture barrier or drying out the skin. The foaming cleanser is easy to use as part of your daily routine and reaches deep into pores to draw out dirt and impurities, so you only need to gently rinse it off, leaving you with clean, soft skin.
HOW TO USE – Pump the cleanser onto the fingertips and massage into wet skin, then rinse. Use twice a day: morning and night and we recommend using the E45 Face Moisturiser after for long-lasting softness. The E45 Face Foaming Cleanser has been specially formulated to be used on dry and sensitive skin. Also suitable for those prone to eczema and dermatitis.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INSTANTLY BOOSTS MOISTURE AND SOOTHES SKIN – Our E45 Hydrating Face Serum gives skin an instant 48-hour hydration boost, whilst helping to restore the skin’s natural barrier. Formulated with a clinically proven triple complex, our serum contains Hyaluronic Acid for intense moisture, microalgae to protect the skin from drying out, and sea water to hold water into the skin. After one application, skin is 55% more hydrated.
KIND-TO-SKIN INGREDIENTS – Gentle and non-greasy, our face serum is dermatologically tested, perfume-free, and vegan. Suitable for dry skin, sensitive skin, and eczema- prone skin, our formulation is quickly absorbed, with a light-weight texture that won’t clog or block pores.
EASY TO APPLY – After cleanser, apply one or two drops of our serum to clean, dry skin. Use twice a day, once in the morning and once in the evening for best results. Our serum can easily slot into your current skincare routine, but we’d recommend this is paired with our E45 Face Foaming Cleanser and E45 Face Daily Protect Moisturiser in the mornings and the E45 Face Night Cream during the evening.
QUALITY SKINCARE EVERY DAY – For more than 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis, and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. Proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with individual skin needs in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
MULTI-PURPOSE LIP BALM – E45 Dry Skin and Lips Balm softens, nourishes and effectively moisturises exactly where needed. It has been specially formulated for chapped and cracked lips, as well as small dry skin patches on the body and the hands, and is the perfect addition to your daily skincare routine.
REGENERATE THE SKIN – Our Lipbalm is made with highly purified Lanolin, Vitamin E and Beeswax to help the lips and skin regenerate, and keep the lips feeling soft and supple. It is non-oily and fast absorbing, and comes in a convenient small tube which is ideal for travelling and taking on-the-go.
HOW TO USE – E45 Lips and Dry Skin Balm is perfume, colorants and parabens free – so it is suitable for the lips, body and hands. Simply apply to the affected areas as frequently as needed. Due to its perfume free and gentle formulation, our E45 Balm is suitable for the whole family.
QUALITY SKINCARE EVERY DAY – For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion’s gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
【Waterproof】- Waterproof liquid eyebrows! It can provides up to 24 hours of waterproof and smudge-proof effect, will not fall off due to sweat and rain, long-lasting stay on the face.
【Easy to apply】- The brush head is soft and does not cause uncomfortable feeling on the skin, and it can be used by people of any skin type.
【Quick-Drying】- Fill & Thicken your Brows with Eyebrow Gel – enhance sparse, overplucked brows or tint and set fuller brows. Everything in this product is hypoallergenic, non-irritating.
【High Quality】- Define, fill, and thicken your brows with natural-looking color, easy to make up and suit for all eyebrows.
【Easy to Remove】- Easy to rub off. Don’t rub your eyebrows too hard. Choose from 4 different color brow mascara to find the one that best matches your skin and hair color.Ideal for different eyebrows and skin tones,no matter you have thick eyebrows, thin eyebrows, or no eyebrows at all.
【Waterproof】- Waterproof liquid eyebrows! It can provides up to 24 hours of waterproof and smudge-proof effect, will not fall off due to sweat and rain, long-lasting stay on the face.
【Easy to apply】- The brush head is soft and does not cause uncomfortable feeling on the skin, and it can be used by people of any skin type.
【Quick-Drying】- Fill & Thicken your Brows with Eyebrow Gel – enhance sparse, overplucked brows or tint and set fuller brows. Everything in this product is hypoallergenic, non-irritating.
【High Quality】- Define, fill, and thicken your brows with natural-looking color, easy to make up and suit for all eyebrows.
【Easy to Remove】- Easy to rub off. Don’t rub your eyebrows too hard. Choose from 4 different color brow mascara to find the one that best matches your skin and hair color.Ideal for different eyebrows and skin tones,no matter you have thick eyebrows, thin eyebrows, or no eyebrows at all.
Durable Beechwood Handle and Practical Design: Crafted from sturdy Beechwood, our hair brush cleaner boasts a solid density and strong surface for long-time use. The delicate design of our hair brush cleaner features multiple metal claws to ensure a thorough cleaning experience.
Better Cleaning Effects with the Double-headed Brushes: The set comprises a double-headed tool and a wooden handle hairbrush cleaner with a metal rake. Use the black hairbrush cleaner to clean the comb and the metal rake for the hairbrush. It thoroughly cleans your comb and hairbrush to remove dust and tangled hair.
Versatile for Any Occasion: Whether at home, work, shopping, or traveling, the brush cleaner set is a great choice for anyone seeking to prevent hair tangling in hairbrushes. The brush cleaner set is especially useful for hair salons that encounter this problem frequently.
Portable and Lightweight: Our double-headed black hair cleaning tool primarily makes use of lightweight ABS material, making it easy to carry wherever you go. Toss it in your bag and keep your combs and brushes clean on the go.
Care Instructions: For optimal longevity, we recommend rinsing the hair brush cleaner with clean water, wiping it down with a cloth, and storing the brush cleaner set in a dry location. Proper upkeep ensures continued performance and longevity.
★ NO SALT, NO SODIUM, NO SULPHATES – And PARABEN FREE, SLS free shampoo conditioner in value for money 500ml bottles. Perfectly complimenting one another, this sulphate free hair shampoo and conditioner twin value pack will leave your hair looking its fullest.
★ CLEANS WITHOUT STRIPPING – No salt, no sodium, no sulphate free Shampoo and Conditioner sets get rid of the Dirt, Oil and Frizzy causing oily sulphates to leave your hair SMOOTH, FRIZZ FREE, SOFT and SHINY with the aftercare Conditioner for hair. The perfect hair shampoo and hair conditioner duo pack!
★ LEAVES HAIR AMAZINGLY SOFT & SHINY – Recommended in Salons worldwide for a healthy intense cleanse WITHOUT stripping your hair and without de-bonding a hair extension. Paraben free to prevent hair dryness, damage and irritation.
★ SUITABLE FOR ALL HAIR TYPES – Including Colour Treated Hair. Dark coloured hair dyes often fade, strip and wash out when using regular shampoo. Alternative to and compatible with kerastase shampoo & conditioner, this keratin shampoo and conditioner will help keep the colour strong and vibrant for much longer.
【Shiny Glossy Lipgloss】- Effectively brightens skin tone, improves dull lips and makes lips more shiny.
【Hydrating and Moisturizing】 – Moisturizing lip gloss formula make your lips look plump and rich and attract attention at all times.
【Smooth & Non-sticky】- It is specially formulated for dry lips and pronounced lip lines plump and moisturize lips.
【Natural Lip Gloss】- Contains vitamin E, high pigment, moisturizing, smooth for all skin types, the color changes according to the thickness of your coating.
LUXURY FRAGRANCE – Since 1975, Milton-Lloyd have earned an unshakeable reputation for award-winning, luxury fragrances without the luxury price tag
GRACEFUL, FRESH AND SPARKLING – Citrus, neroli and raspberry top notes embrace a rich floral heart of jasmine and white blossoms, complemented by base notes of white honey, warm patchouli, precious woods and sensual musks
LONG LASTING – Pure Gold Lady contains luxury oils, blended at high concentrations to promise outstanding quality and long-lasting performance
THE MILTON-LLOYD COLLECTION – this timeless collection of modern fragrances offers exceptional quality at affordable prices
GENUINE MILTON-LLOYD PRODUCT – Milton-Lloyd works with the world’s leading perfumers, using the finest oils, blended at high concentrations to create sophisticated, long lasting, luxury fragrances. Their commitment to prioritising perfumery over packaging and advertising is what gives you incredible quality at affordable prices. Every year, millions of people fall in love with Milton-Lloyd fragrances
