LONG-LASTING COLOR VIBRANCY: Packed with antioxidants, this shampoo for color-treated hair keeps your hair color vibrant while revitalizing damaged hair for smooth and soft hair! For better results, use ATTITUDE Color Protection Conditioner
NON-TOXIC SHAMPOO: Get the best results for your hair without the nasties. Our formula is Paraben-free, Sodium Laureth Sulfate (SLES)-free, Sodium Lauryl Sulfate (SLS)-free, Silicone-free, PEG-free and Formaldehyde-free
CRAFTED WITH THE POWER OF PLANTS: Our color safe shampoo is vegan and carefully crafted with natural plant-based and mineral-based ingredients you can trust. EWG VERIFIED, it features avocado oil to hydrate and nourish your hair and pomegranate extract, a powerful antioxidant to keep your color shine
DERMATOLOGIST TESTED, HYPOALLERGENIC: At ATTITUDE, our shampoos and conditioners are always dermatologically tested, hypoallergenic and non-irritating for your scalp. Because we care about the most sensitive skins too!
ECO-FRIENDLY: Not only our shampoo is good for you and your hair, it is also good for the planet! Our bottles are made with recyclable plastic and are biodegradable. All our products are vegan and are cruelty-free, they are never tested on animals. Proudly ECOLOGO certified, we aim to reduce our environmental footprint.
CERTIFIED HAND SOAP: Our Super leaves hand soap bears the EWG VERIFIED mark for the safest ingredients, is PETA Approved and never tested on animals, and is ECOLOGO Certified: sustainable, biodegradable and low aquatic-toxicity
SAFE INGREDIENTS: Our hand soap is Paraben-free, Sodium Laureth Sulfate-free, Silicone-free, PEG-free, Formaldehyde-free, and free of synthetic fragrances or perfume for your complete peace of mind
CRAFTED WITH THE POWER OF PLANTS: Our glowing hand soap is vegan and carefully crafted with natural plant-based and mineral-based ingredients you can trust
ANTIOXIDANT, HYDRATING, DETOXIFYING: Made with olive leaves, recognized for their antioxidant, hydrating and soothing properties that promote healthy and radiant skin, as well as moringa seed extract to help detoxify your skin
RADIANT SKIN: Our olive leaves hand soap contains natural emollients that moisturize your skin so you can wash away feeling soft and conditioned – and glowing!
EFFECTIVE HYDRATION – E45’s Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Cream contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The cream is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the cream all over the body, including the face, for soft and supple skin. The cream has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INTENSELY NOURISH – E45 Daily Hand Cream intensely nourishes the skin and leaves your hands feeling soft and hydrated. The hands are the first place where you can start to see the first signs of aging, such as wrinkles and pigmentation, and can sometimes be neglected when it comes to caring for your skin. Our Hand Cream provides the nourishment you need to hydrate and soothe the skin, leaving you with soft and supple hands.
FAST ABSORPTION – Our Hand Cream is light and easy to apply to the skin and uses a fast absorption formula that is easily absorbed by the skin to leave your hands feeling nice and soft. Our hand cream is a special formulation that has been specifically designed for the skin on the hands, which differs from the skin on the rest of the body as it is much thinner. The cream provides the deep moisturising and protection that your hands need and will sooth and hydrate them.
HYDRATE YOUR SKIN – E45 Hand Cream contains emollient ingredients to keep the skin moisturised whilst feeling soft and relieved. It can be used every day by the whole family, including infants over the age of 1 month. Using hand cream daily should be part of everyone’s routine, and E45 Hand Cream is 50 ml so is the perfect travel size to keep with you on the go. It is dermatologically tested and fragrance free, making it suitable for dry and sensitive skin to soften and hydrate the hands.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
EFFECTIVE HYDRATION – E45’s Daily Lotion offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our lotion soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The lotion locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Lotion contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The lightweight lotion is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the lightweight lotion all over the body, including the face, for soft and supple skin. The lotion has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
GENTLE AND NON-DRYING – E45’s Face Foaming Cleanser is an everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier, leaving your skin thoroughly cleansed without feeling dry. Cleansing the skin in the evening removes the dirt, oil, impurities, and make-up that build up during the day. It is also important to use a cleanser in the morning as dirt and excess oil can build up overnight when our hands, hair, and bedding come into contact with our skin.
DERMATOLOGICALLY TESTED – E45’s facial cleanser has been tested by dermatologists and specifically designed for facial skin. Its gentle formulation means it effectively cleanses the face and takes care of your skin without affecting the skin’s natural moisture barrier or drying out the skin. The foaming cleanser is easy to use as part of your daily routine and reaches deep into pores to draw out dirt and impurities, so you only need to gently rinse it off, leaving you with clean, soft skin.
HOW TO USE – Pump the cleanser onto the fingertips and massage into wet skin, then rinse. Use twice a day: morning and night and we recommend using the E45 Face Moisturiser after for long-lasting softness. The E45 Face Foaming Cleanser has been specially formulated to be used on dry and sensitive skin. Also suitable for those prone to eczema and dermatitis.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INSTANTLY BOOSTS MOISTURE AND SOOTHES SKIN – Our E45 Hydrating Face Serum gives skin an instant 48-hour hydration boost, whilst helping to restore the skin’s natural barrier. Formulated with a clinically proven triple complex, our serum contains Hyaluronic Acid for intense moisture, microalgae to protect the skin from drying out, and sea water to hold water into the skin. After one application, skin is 55% more hydrated.
KIND-TO-SKIN INGREDIENTS – Gentle and non-greasy, our face serum is dermatologically tested, perfume-free, and vegan. Suitable for dry skin, sensitive skin, and eczema- prone skin, our formulation is quickly absorbed, with a light-weight texture that won’t clog or block pores.
EASY TO APPLY – After cleanser, apply one or two drops of our serum to clean, dry skin. Use twice a day, once in the morning and once in the evening for best results. Our serum can easily slot into your current skincare routine, but we’d recommend this is paired with our E45 Face Foaming Cleanser and E45 Face Daily Protect Moisturiser in the mornings and the E45 Face Night Cream during the evening.
QUALITY SKINCARE EVERY DAY – For more than 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis, and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. Proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with individual skin needs in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
MULTI-PURPOSE LIP BALM – E45 Dry Skin and Lips Balm softens, nourishes and effectively moisturises exactly where needed. It has been specially formulated for chapped and cracked lips, as well as small dry skin patches on the body and the hands, and is the perfect addition to your daily skincare routine.
REGENERATE THE SKIN – Our Lipbalm is made with highly purified Lanolin, Vitamin E and Beeswax to help the lips and skin regenerate, and keep the lips feeling soft and supple. It is non-oily and fast absorbing, and comes in a convenient small tube which is ideal for travelling and taking on-the-go.
HOW TO USE – E45 Lips and Dry Skin Balm is perfume, colorants and parabens free – so it is suitable for the lips, body and hands. Simply apply to the affected areas as frequently as needed. Due to its perfume free and gentle formulation, our E45 Balm is suitable for the whole family.
QUALITY SKINCARE EVERY DAY – For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion’s gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
【Waterproof】- Waterproof liquid eyebrows! It can provides up to 24 hours of waterproof and smudge-proof effect, will not fall off due to sweat and rain, long-lasting stay on the face.
【Easy to apply】- The brush head is soft and does not cause uncomfortable feeling on the skin, and it can be used by people of any skin type.
【Quick-Drying】- Fill & Thicken your Brows with Eyebrow Gel – enhance sparse, overplucked brows or tint and set fuller brows. Everything in this product is hypoallergenic, non-irritating.
【High Quality】- Define, fill, and thicken your brows with natural-looking color, easy to make up and suit for all eyebrows.
【Easy to Remove】- Easy to rub off. Don’t rub your eyebrows too hard. Choose from 4 different color brow mascara to find the one that best matches your skin and hair color.Ideal for different eyebrows and skin tones,no matter you have thick eyebrows, thin eyebrows, or no eyebrows at all.
【Waterproof】- Waterproof liquid eyebrows! It can provides up to 24 hours of waterproof and smudge-proof effect, will not fall off due to sweat and rain, long-lasting stay on the face.
【Easy to apply】- The brush head is soft and does not cause uncomfortable feeling on the skin, and it can be used by people of any skin type.
【Quick-Drying】- Fill & Thicken your Brows with Eyebrow Gel – enhance sparse, overplucked brows or tint and set fuller brows. Everything in this product is hypoallergenic, non-irritating.
【High Quality】- Define, fill, and thicken your brows with natural-looking color, easy to make up and suit for all eyebrows.
【Easy to Remove】- Easy to rub off. Don’t rub your eyebrows too hard. Choose from 4 different color brow mascara to find the one that best matches your skin and hair color.Ideal for different eyebrows and skin tones,no matter you have thick eyebrows, thin eyebrows, or no eyebrows at all.
【Unique Liquid Blush Makeup】Liquid blusher has a unique sponge head brush applicator design. The perfect combination of sponge head brush and blusher make up this liquid blush stick. Highly pigmented natural matte blush stick with a soft sponge head brush applicator, the moment the paste touches the skin, give you a creamy feel.
【Long-wearing & Wateepoof】The liquid blusher formula is long-lasting, waterproof, smooth, gentle and non-irritating. Unlike traditional creams or sticks, liquid blush dries quickly. This blush liquid glides on effortlessly & lasts all day through heat & humidity leaving behind a natural-looking finish.
【Easy to Apply】When you use blushers for cheeks make up, apply lightly with the special built-in sponge head brush, then quickly spread your fingers apart. Or add a small amount of makeup egg/sponge for a more layered finish and natural looking flushed skin for plump. Buildable and blendable, the liquid blusher works to enliven the complexion with a soft, natural-looking flush, and can also be used as a subtle lip tint.
【Create Your Own Custom Blush】The cream blusher texture flows smoothly, blends easily and has great staying power, so you get a natural-looking Blusher every time. This super blendable buildable and lightweight matte liquid blush delivers the perfect kiss of color on cheeks.
【Easy to carry】Liquid blush is compact packaging, which makes it easy to carry in a purse or travel bag. Whether it is travelling or daily work, makeup blush can be carried with you for quick touch-ups. For daily life, party, wedding, tour, Nightclub, Cosplay, class, company, etc. Buy soft cream blush as a gift for anyone, perfect for any professional use or personal use.
【Unique Liquid Blush Makeup】Liquid blusher has a unique sponge head brush applicator design. The perfect combination of sponge head brush and blusher make up this liquid blush stick. Highly pigmented natural matte blush stick with a soft sponge head brush applicator, the moment the paste touches the skin, give you a creamy feel.
【Long-wearing & Wateepoof】The liquid blusher formula is long-lasting, waterproof, smooth, gentle and non-irritating. Unlike traditional creams or sticks, liquid blush dries quickly. This blush liquid glides on effortlessly & lasts all day through heat & humidity leaving behind a natural-looking finish.
【Easy to Apply】When you use blushers for cheeks make up, apply lightly with the special built-in sponge head brush, then quickly spread your fingers apart. Or add a small amount of makeup egg/sponge for a more layered finish and natural looking flushed skin for plump. Buildable and blendable, the liquid blusher works to enliven the complexion with a soft, natural-looking flush, and can also be used as a subtle lip tint.
【Create Your Own Custom Blush】The cream blusher texture flows smoothly, blends easily and has great staying power, so you get a natural-looking Blusher every time. This super blendable buildable and lightweight matte liquid blush delivers the perfect kiss of color on cheeks.
【Easy to carry】Liquid blush is compact packaging, which makes it easy to carry in a purse or travel bag. Whether it is travelling or daily work, makeup blush can be carried with you for quick touch-ups. For daily life, party, wedding, tour, Nightclub, Cosplay, class, company, etc. Buy soft cream blush as a gift for anyone, perfect for any professional use or personal use.
【Shiny Glossy Lipgloss】- Effectively brightens skin tone, improves dull lips and makes lips more shiny.
【Hydrating and Moisturizing】 – Moisturizing lip gloss formula make your lips look plump and rich and attract attention at all times.
【Smooth & Non-sticky】- It is specially formulated for dry lips and pronounced lip lines plump and moisturize lips.
【Natural Lip Gloss】- Contains vitamin E, high pigment, moisturizing, smooth for all skin types, the color changes according to the thickness of your coating.
【Turmeric Face Cream】Turmeric face moisturizer contains turmeric extract and a variety of mild skincare ingredients, which can penetrate deep into the bottom layer of the skin, and continuously replenish moisture to the skin.
【Brightening Skin】Face moisturizer turmeric cream is skin lightening cream for dark spots, can help the skin resist UV rays, avoid dark spots and freckles, and is considered to be very nice. Effectively remove facial spots, our turmeric cream for skin can fade facial spots, and the effect is remarkable if you insist on using it.
【Smoothing Effect】The turmeric brightening face cream brightens your skin by providing long-lasting moisturizing power, it nourishes and replenishes skin moisture, leaving your skin feeling clean and hydrated. This ginger day cream is the perfect addition to your at-home moisturizing self-care routine.
【Anti Aging】The turmeric anti face cream for fresh and nourished skin. Delay skin aging, Lightens and correct uneven skin tones for fairer skin with a radiant glow.
【Absorbs quickly】Turmeric Anti-Aging Cream has a lightweight, mousse-like texture that spreads well and spreads silky smoothly over the face, absorbing quickly into the skin and promoting softness.Face cream for mature skin.
£17.45
