EFFECTIVE HYDRATION – E45’s Daily Cream offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our cream soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The cream locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Cream contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The cream is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the cream all over the body, including the face, for soft and supple skin. The cream has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INTENSELY NOURISH – E45 Daily Hand Cream intensely nourishes the skin and leaves your hands feeling soft and hydrated. The hands are the first place where you can start to see the first signs of aging, such as wrinkles and pigmentation, and can sometimes be neglected when it comes to caring for your skin. Our Hand Cream provides the nourishment you need to hydrate and soothe the skin, leaving you with soft and supple hands.
FAST ABSORPTION – Our Hand Cream is light and easy to apply to the skin and uses a fast absorption formula that is easily absorbed by the skin to leave your hands feeling nice and soft. Our hand cream is a special formulation that has been specifically designed for the skin on the hands, which differs from the skin on the rest of the body as it is much thinner. The cream provides the deep moisturising and protection that your hands need and will sooth and hydrate them.
HYDRATE YOUR SKIN – E45 Hand Cream contains emollient ingredients to keep the skin moisturised whilst feeling soft and relieved. It can be used every day by the whole family, including infants over the age of 1 month. Using hand cream daily should be part of everyone’s routine, and E45 Hand Cream is 50 ml so is the perfect travel size to keep with you on the go. It is dermatologically tested and fragrance free, making it suitable for dry and sensitive skin to soften and hydrate the hands.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
EFFECTIVE HYDRATION – E45’s Daily Lotion offers effective, everyday hydration. As skin gets drier, it feels and looks less healthy and becomes less effective at retaining moisture, which leaves it even more dry. Our lotion soothes, protects, and restores very dry skin – it intensely replenishes moisture to sooth dryness and smooth out rough skin. The lotion locks in moisture to help better protect the skin against moisture loss, and to help restore and maintain the skin’s moisture level.
MOISTURISING INGREDIENTS – Our Daily Lotion contains light liquid paraffin that has emollient moisturising properties to help keep the skin hydrated. The perfume-free gentle formula is non-greasy and quickly absorbed and is even suitable for sensitive skin. The lightweight lotion is easy to apply to skin and can be used whenever the skin feels dry, locking in moisture and leaving you with long-lasting softness in just 2 weeks.
DERMATOLOGICALLY TESTED – E45’s formulation is dermatologically tested and does not contain any unnecessary colour or fragrances. It is suitable for everyday use on dry and sensitive skin for the whole family, including infants over the age of 1 month. You can apply the lightweight lotion all over the body, including the face, for soft and supple skin. The lotion has a low viscosity with watery consistency which can be thoroughly applied on the skin and is easily absorbed.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
GENTLE AND NON-DRYING – E45’s Face Foaming Cleanser is an everyday facial cleanser that gently cleanses your skin whilst preserving its natural moisture barrier, leaving your skin thoroughly cleansed without feeling dry. Cleansing the skin in the evening removes the dirt, oil, impurities, and make-up that build up during the day. It is also important to use a cleanser in the morning as dirt and excess oil can build up overnight when our hands, hair, and bedding come into contact with our skin.
DERMATOLOGICALLY TESTED – E45’s facial cleanser has been tested by dermatologists and specifically designed for facial skin. Its gentle formulation means it effectively cleanses the face and takes care of your skin without affecting the skin’s natural moisture barrier or drying out the skin. The foaming cleanser is easy to use as part of your daily routine and reaches deep into pores to draw out dirt and impurities, so you only need to gently rinse it off, leaving you with clean, soft skin.
HOW TO USE – Pump the cleanser onto the fingertips and massage into wet skin, then rinse. Use twice a day: morning and night and we recommend using the E45 Face Moisturiser after for long-lasting softness. The E45 Face Foaming Cleanser has been specially formulated to be used on dry and sensitive skin. Also suitable for those prone to eczema and dermatitis.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
INSTANTLY BOOSTS MOISTURE AND SOOTHES SKIN – Our E45 Hydrating Face Serum gives skin an instant 48-hour hydration boost, whilst helping to restore the skin’s natural barrier. Formulated with a clinically proven triple complex, our serum contains Hyaluronic Acid for intense moisture, microalgae to protect the skin from drying out, and sea water to hold water into the skin. After one application, skin is 55% more hydrated.
KIND-TO-SKIN INGREDIENTS – Gentle and non-greasy, our face serum is dermatologically tested, perfume-free, and vegan. Suitable for dry skin, sensitive skin, and eczema- prone skin, our formulation is quickly absorbed, with a light-weight texture that won’t clog or block pores.
EASY TO APPLY – After cleanser, apply one or two drops of our serum to clean, dry skin. Use twice a day, once in the morning and once in the evening for best results. Our serum can easily slot into your current skincare routine, but we’d recommend this is paired with our E45 Face Foaming Cleanser and E45 Face Daily Protect Moisturiser in the mornings and the E45 Face Night Cream during the evening.
QUALITY SKINCARE EVERY DAY – For more than 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis, and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. Proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with individual skin needs in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
MULTI-PURPOSE LIP BALM – E45 Dry Skin and Lips Balm softens, nourishes and effectively moisturises exactly where needed. It has been specially formulated for chapped and cracked lips, as well as small dry skin patches on the body and the hands, and is the perfect addition to your daily skincare routine.
REGENERATE THE SKIN – Our Lipbalm is made with highly purified Lanolin, Vitamin E and Beeswax to help the lips and skin regenerate, and keep the lips feeling soft and supple. It is non-oily and fast absorbing, and comes in a convenient small tube which is ideal for travelling and taking on-the-go.
HOW TO USE – E45 Lips and Dry Skin Balm is perfume, colorants and parabens free – so it is suitable for the lips, body and hands. Simply apply to the affected areas as frequently as needed. Due to its perfume free and gentle formulation, our E45 Balm is suitable for the whole family.
QUALITY SKINCARE EVERY DAY – For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. Our aqueous cream alternative also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day.
DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily.
MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion’s gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months.
QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin.
HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients’ skincare routines.
Our hair gel is an essential styling product that gives you all-day soft, bouncy, shiny hair without leaving heavy build up so you can braid, coil, and lock hair with confidence.
Our hair gel is made with 100% pure olive oil. Olive oil helps add moisture to the scalp and hair while adding shine and taming split ends.
Eco Style Professional Styling Gel was the first alcohol-free hair styling product to hit the market. Today we offer the largest selection of hair styling gels so that you can choose the right gel for any style you desire.
Anti Aging Face Cream: Our Day And Night Cream Is Specially Designed For Men And Women Over 40, Providing An Effective Anti Wrinkle Treatment For All Skin Types. It’s A Simple Moisturiser That Works Wonders.
Vegan & Natural: This 100% Natural aloe vera base cream is a 100% natural and vegan face cream for mature skin. Made in Germany, its aloe vera base ensures a gentle and soothing effect on the skin.
Certified Bio Ingredients: Our face cream is enriched with ceramides, hyaluronic acid, and iceland moss extract. These Certified Bio ingredients are known to hydrate and rejuvenate your skin, keeping it youthful.
Day & Night Cream: This cream is perfect as both a day cream and a night cream. The formula is designed to provide 24-hour hydration to your face and neck, maintaining the skin’s natural moisture balance
Suitable for All Skin Types: This face moisturiser is suitable for all skin types, including sensitive and acne-prone skin. It’s a beauty product that works well for both men and women, promoting healthier-looking skin.
Bronze and Glow: Rapidly build a bronzed glowing tan with Malibu’s Beta Carotene moisturising Body Butter
Tan Enhancing: Added Beta oil aids your skin’s natural tanning process; giving you that natural long-lasting radiance you desire
Kind to Skin: Malibu sun care is cruelty-free and suitable for all skin types being soft and gentle on skin
Vitamin Enriched: Nourish your skin with moisturising Vitamin E and reap the benefits of Beta Carotene; which your body turns into Vitamin A; essential for the skin’s production of collagen
Easy Application: Malibu’s simple screw top pot allows a straight-forward hassle-free application process. Apply generously to skin before going outside and reapply frequently if rubbed off
Sun Protection: Our SPF 4 bronzing spray oil helps protect your skin against harmful UVA and UVB rays; meaning you can enjoy your time in the sun without damaging your skin
Kind to Skin: Our formula is clinically proven to be kind to skin.
Travel Size: Convenient 100ml bottles; perfect on-the-go beach bag essentials for any sun-seeker
Aloe Vera: Heals; cools; and soothes; Malibu gel is the perfect solution for sun-drenched skin
Tan Enhancing: Get that bronzed glowing look. Added Beta Carotene oil aids your skins natural tanning process giving you that natural long-lasting radiance you desire
Bronze and protect: Build a bronzed glowing tan with Malibu’s continuous dry oil tanning spray. Protect your skin against harmful and damaging UV rays with a medium SPF factor 15
Non-Greasy: Malibu dry oils are smooth operators; slick but never greasy! Enjoy a non-sticky, smooth formula
Kind to Skin: Malibu sun care is cruelty-free and suitable for all skin types being soft and gentle on skin nt: Malibu’s amazing formula is very water resistant meaning it is ideal for on holiday, days out, waterparks, jumping in the pool or at the beach in the sea with no worrying about sun damage
Water Resistant: A very water-resistant formula that allows you to enjoy your holiday by the pool or at the beach without worrying about sun damage. Reapply after swimming and towelling
Easy Application: The spray bottle provides a straight-forward hassle-free application process with full coverage
Bronze and protect: Build a bronzed glowing tan with Malibu’s dry oil tanning spray. Protect your skin against harmful and damaging UV rays with a low SP factor 2
Non-Greasy: Malibu dry oils are smooth operators; slick but never greasy! Enjoy a non-sticky, smooth formula
Kind to Skin: Malibu sun care is cruelty-free and suitable for all skin types being soft and gentle on skin
Water Resistant: A very water-resistant formula that allows you to enjoy your holiday by the pool or at the beach without worrying about sun damage. Reapply after swimming and towelling
Easy Application: The spray bottle provides a straight-forward hassle-free application process with full coverage
Medium Protection: Our SPF 20 sun cream helps protect your skin against harmful UVA and UVB rays, meaning you can enjoy your time in the sun without damaging your skin
Kind to Skin: Our formula is clinically proven to be kind to skin. Malibu sun lotion is also vegan, and we never test on animals
Long Lasting: Malibu’s amazing formula is water resistant, helping your sun care last longer, even at the beach or in the pool
Easy Application: Our squeeze bottle allows for quick, hassle-free application. Apply generously to skin 30 minutes before going outside and reapply frequently if rubbed off
Vitamin Enriched: Treat and protect your skin all at once with our nourishing formula
High Protection: Our SPF 50 clear sun spray helps protect your delicate skin against harmful UVA and UVB rays; meaning you can enjoy your time in the sun without worrying about skin damage
Kind to Skin: Our formula is clinically proven to be kind to skin and is perfect for the whole family. Malibu sun lotion is also vegan; and we never test on animals
Long Lasting: Malibu’s amazing formula is water resistant; helping your sun care last longer; even at the beach or in the pool
Easy Spray Application: Our continuous spray bottle allows for quick; hassle-free application. Apply generously to skin 30 minutes before going outside and reapply frequently if rubbed off
Non-Greasy: Malibu’s clear sun spray is non-greasy and quick drying
Bronze and protect: Build a bronzed glowing tan with Malibu’s fast tanning oil. Protect your skin against harmful and damaging UV rays with a low SP factor 6
Kind to Skin: Malibu sun care is cruelty-free and suitable for all skin types being soft and gentle on skin
Water Resistant: A very water-resistant formula that allows you to enjoy your holiday by the pool or at the beach without worrying about sun damage. Reapply after swimming and towelling
Easy Application: The simple squeeze bottle provides a straight-forward hassle-free application process with full coverage
Tropical Fragrance: Lather your skin with Malibu’s iconic tropical coconut scented tanning oil; with every drop leaving your skin smelling beautiful
Bronze and protect: Build a bronzed glowing tan with Malibu’s dry oil tanning spray. Protect your skin against harmful and damaging UV rays with a low SPF factor 6
Non-Greasy: Malibu dry oils are smooth operators; slick but never greasy! Enjoy a non-sticky, smooth formula
Kind to Skin: Malibu sun care is cruelty-free and suitable for all skin types being soft and gentle on skin
Water Resistant: A very water-resistant formula that allows you to enjoy your holiday by the pool or at the beach without worrying about sun damage. Reapply after swimming and towelling
Easy Application: The spray bottle provides a straight-forward hassle-free application process with full coverage
