Roll over image to zoom in
It’s Pure Organic Herbal Hair Colour Very Dark Brown
£12.30
- ORGANIC & NATURAL HAIR DYE: We are the first herbal hair dye range to be Certified Organic by The Soil Association, so you know you’re in good hands. We have created a henna based powder hair colour that gives your hair a wonderful healthy shine and volume
- VERY DARK BROWN HAIR DYE: It’s Pure very dark brown dye is entirely natural and works with your existing hair colour, so the exact result can vary. The colour will be unique to you
- PACKED WITH NATURAL INGREDIENTS: We blend the dyes in the UK using herbs grown on fair trade and organic certified farms in India. The herbs are processed into powders using advanced technologies to deliver incredibly pure, high quality extracts, free from contaminants
- CREATE BEAUTIFUL & UNIQUE HAIR COLOUR WITH NO DAMAGE: Our organic hair colour doesn’t damage your hair, instead It’s Pure henna hair dye boosts volume and shine. It actually helps restore dry or damaged hair – beat that chemical dye!
- SUITABLE FOR ALL SKIN & HAIR TYPES: It’s Pure Organic can be used by anyone, and is particularly suitable for those with sensitive skin or who are allergic to regular hair dye / PPD / Ammonia. As an added bonus, it’s also wheat free
Last updated on March 27, 2025 1:46 am
Additional information
| Manufacturer | It's Pure Organics |
|---|---|
| Package Dimensions | 14 x 7.4 x 5.8 cm, 141 Grams |
| Package Weight | 0.14 Kilograms |
| Item weight | 141 Grams |
| Brand | It's Pure |
| Colour | Very Dark Brown |
| Format | Powder |
| Speciality | Natural |
| Item model number | E0634 |
by it’s great and u can choose your own car
I have been buying this for years as I’m allergic to PPD and was fortunate to find this product to hide my greys. I’m naturally very dark brown/black and buy very dark brown. It’s never fully covers the grey but its better than nothing. However, the last new package Ive bought seems to have a different colour and consistency. It used to be pea green and powdery. Now its darker and clumped together. I leave it on for at least 4 hours and the colour is usually darker than this new product. It used to come in a plastic sealable pouch but is now in a paper bag and seems to be less of the product. That said, its still good and hope you find my review helpful.
by Amazon Customer
Not wishing to subject myself to dangerous chemicals delighted to find a lovely product with no chemicals, and only 4 ingredients! Nice to use happy with end result, No allergies and hair feels so much better. Colour lovely too. Unsure as yet as to longevity
by Juggles
I’ve been ua9ng natural hair dye for a year now. I hate doing the 2-step process to darken my white hairs. To the point I no longer wanted to continue. But. I hate chemicals. They mess up your hormones.
I saw this already-mixed Henna with Indigo and figured I’d give it a try. And I’m happy I did! It works. My white hairs which are 90% turned to dark brown. The indigo didn’t leak after which is a bonus! It’s organic. Also love that i dont need to make the mixture the night before! It’s a life-saver. Will keep purchasing!! Thank you!!
by Max, London
I’ve never dyed my hair before, but the stress of the past few years has given me a fair few white hairs. So after a long time of putting it off, I decided to dye it. The only problems is that I get allergic to everything. That’s why I went for a natural dye. (Because I knew, just knew, that if I went the chemical route, I’d be done for.)
Fortunately I wasn’t allergic to this. (To give you a sense of how bad things are, when I did the patch test, my skin was even allergic to the sticking plaster I used to cover the sample.) I’m not going to make a habit of dying my hair too often, just in case I develop some kind of reaction. But I did two patch tests a week apart, and used the dye twice over two days, and it’s worked well.
I have hair which is on the brown side of black, and so went for Very Dark Brown. I used probably 70% of the packet, mixing it up with water into a yogurt-y paste. I should though have added more water, because the paste sort of dries out as you’re putting it on and gets really stiff. Nonetheless, it dyed most of my hair pretty dark. There were a few wispy ones near my ears here and there that I missed (probably because I didn’t make the paste runny enough), and that just went kind of blue-grey from the indigo (because Very Dark Brown is a mix of henna and indigo). But I fixed those the next day with a targeted re-application on just those side bits.
Here are my tips for application:
– Wear: dark coloured clothing that’s easy to take off (ideally without having to go over the head) before application
– Mixing: Make paste wetter, as paste dried out a lot during application
– Rinsing: Wear gloves for rinsing as well, to stop nails staining (can scrub off hands, but hard to get out from underneath cuticles which take a few days to wash out)
– Drying: Use dark coloured towels for hair, both on rinsing and next wash. My white towel stained faintly blue, a bit like jeans that run in the wash – though it was fine after I washed it, best not to risk it
– Cleaning: Rinse shower tiles after, the dye doesn’t seem to stain them
The smell to me is like matcha green tea. And I could still smell it slightly during my third hair wash later. But I don’t mind that, and am overall very pleased. Considering all the things that could have gone wrong (allergic reaction, staining everything in sight etc), my hair has come out well. The downside is definitely the long recommended application time window (1.5-4 hrs for Very Dark Brown). I only had the patience to keep it on for 2.5 hrs the first time (whole head) and 1.5-2 hrs the second time (for the missed side bits), but my hair’s gone dark all over. In fact next time I’ll get a lighter shade, as it’s ever so slightly darker than my natural hair. My hair’s also now looking a little bit more glossy, which I didn’t expect (it was a bit dry before but doesn’t look dried out at all, like some women’s do with chemical dye). So all in all, it’s worked well for me.
If you’re covering a few greys, like I was, make sure you slather it onto the most obvious bits, to save having to reapply like I did the next day. Also, Very Dark Brown is almost black, so if your hair is on the brown side of black, you might want to go a shade or two lighter to just cover the greys. Otherwise your whole head might end up darker than you intended. I’ll try Dark Brown or Natural Brown next time. It’ll be interesting to see how those turn out.
by Jo
I love this dye and I will never use anything else. I became suddenly allergic to regular dye so I was desperate to cover my grey, so thought I would try this. I’m so glad I did as it’s amazing. Once you mix it with water it looks like a green gloopy mess but I took the plunge and applied it. I left it on for an hour at the roots to ensure the colour stayed put but I don’t think it needed that long. I was sceptical that this would cover the white patch of hair I have at my roots but it did. It lasts like permanent colour too. Even better still, I only need to mix up a small amount to do root touch ups so it lasts for ages. My hair is long and I don’t think it would take much more than half a box to cover it so for full coverage I would say you can get two applications or about 10 root touch ups. My hair looks healthy and absolutely no reaction or burning. I’m so glad I found this product. My hair looks healthier and shinier.
by NTodo
It’s a decent hair color, but it gives me a strong headache every time I use it. I switched to another brand now and it doesn’t cause headaches.
by Rachel S.
it dyes your hair really good it looks like wet peas. when u put the dye onto ur hair the dye can dry very quick making it harder to spread around and once its done u get green flakes everywhere its good for a semi permanent hair dye
by andy
This powder, when mixed with water, produces a copious amount of a stinky green concoction. Despite this I persevered but struggled to keep the gunge only on my head and ended up with a lot of green spattered around my bathroom, as well as on my hands (despite wearing gloves) from which it took days to wash off. The development time was 1.5-4 hours!!!!! After 2 I gave up and discovered my hair had set like cement. After finally washing the stuff out, and deep conditioning twice, my hair smelt like mouldy cabbage for days even though it was washed and products applied every day.
It did dye my hair though.