LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SCULPT, SHAPE & DEFINE: The e.l.f. Lock On Liner and Brow Cream glides on smoothly to sculpt brows and line the eyes while delivering long-lasing colour.
MULTI-USE & VERSATILE: This product can be used as a brow cream, eyeshadow or eyeliner for gorgeous, long-lasting colour.
MATTE FINISH: Glides on easily as a cream formula, dries with a powder finish.
FOR PRECISE APPLICATION: Try it with our Small Angled Brush for ultra-precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
PRECISION APPLICATION: This mascara’s double-sided and curved silicone brush works to separate, lift, and curl each lash.
LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ALL-IN-ONE HYDRATING MIST: Protect and perfect skin with one hydrating mist. This weightless makeup setting spray refreshes and soothes your skin, sets your look for long-lasting makeup, and reduces the transmittance of blue light.
SOOTHING INGREDIENTS: This setting spray is infused with Glucosylrutin, which reduces the transmittance of blue light; Aloe, which soothes the skin; and Elderflower Extract, which is rich in vitamins.
MATTIFYING SPRAY: E.l.f. Stay All Day spray gives skin a matte, shine-free finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
LOCK IN MOISTURE: The e.l.f. Daily Hydration moisturiser is lightweight and deeply nourishing for smoother, suppler skin.
ANTIOXIDANT-INFUSED: Infused with Aloe to help soothe the skin, Jojoba Oil & Shea Butter help hydrate the skin, Vitamin E to soften skin and Grapeseed Oil to even out skin tone.
LIGHTWEIGHT, CREAMY FORMULA: Absorbs easily and nourishes the skin without weighing it down, revealing a naturally radiant complexion.
FOR EVERYONE: Perfect for all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MOISTURIZING and PLUMPING FACE MASK: Meet e.l.f.’s creamy face mask infused with skin-loving ingredients to deliver a surge of moisture and promote a plumped up, radiant complexion
INFUSED WITH HYLAURONIC ACID: This formula is infused with Hyaluronic Acid to plump the skin, Ceramides to build up the skin’s moisture barrier, and Peptides to promote collagen and improve the skin’s texture
USE DAY OR NIGHT: e.l.f.’s Holy Hydration Face Mask is dual-use: use 2-3 times a week as a rinse-off product or as an overnight mask to keep skin feeling soft and supple
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100 Percentage cruelty-free and Vegan
INNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you’ll ever need. This makeup-skincare hybrid works to enhance the overall look of your skin for a glowing, dewy complexion.
DIFFERENT WAYS TO WEAR: Wear on its own, under, or over makeup, mix in with your favourite foundation for a fresh, dewy finish, or use as a highlighter to illuminate the high points of your face. Available in 8 flexible shades.
INFUSED WITH HYALURONIC ACID: The Halo Glow Liquid Filter is made with squalane to improve moisture, hyaluronic acid to hydrate skin, and finely milled powders to blur lines and pores for a smoother, soft-focus look. Great for all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils.
LONG LASTING STYLE Achieve precise lines and perfectly contoured brows that last for hours with this amazing eyebrow pencil/brush combo.
HOW TO USE Utilize the spool brush to comb eyebrows into desired shape, then use the liner to fill in brows with fine, small strokes.
AT e.l.f. COSMETICS, we believe that beauty comes from within all of us, and our products are designed to let your inner beauty shine through. We offer luxurious cosmetics made with quality ingredients that are perfect for women of any age.
CRUELTY FREE AND VEGAN Our cosmetics are PETA certified cruelty free and vegan, so you can feel good about using our products.
WOW BROWS: Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!
HOW TO WEAR: Apply gel alone or as a top coat over brow powder or pencil. Start from the inner corner and follow the arch, working in upward strokes.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
Smudge-proof, with a fine tip brush to create easy and precise definition for natural or dramatic eye effects
Position brush tip close to the lash roots and in a gentle, fluid movemen,t apply colour along the natural curve of your lash line starting from the inside corner
Easy to carry, convenient for travel
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone
NOURISHING CLEANSING BALM: Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
INFUSED WITH HYALURONIC ACID: Formulated with hyaluronic acid, ceramides and peptides leaving your skin feeling silky smooth and plumped with hydration.
FOR ALL SKIN TYPES: The Holy Hydration! Makeup Melting Cleansing Balm is perfectly compatible with all skin types.
BEAUTY TIP: Double cleanse for that extra clean feel with your favourite e.l.f. cleanser such as the Holy Hydration! Daily Cleanser.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
VIBRANT, BLENDABLE COLOUR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of colour.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of colour wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.