SKINCARE ON THE GO: The e.l.f. Jet Set Hydration Kit contains all of your skincare favourites in a TSA-ready travel-sized kit, including Cleanser (30ml), Balm (6g), moisturiser (25ml), Eye Cream (7g) and Night Cream (15g).
NOURISH & HYDRATE: Packed with skincare essentials such as Aloe, Shea Butter, Jojoba Oil, Vitamin E, Peptides and Hyaluronic Acid.
FOR EVERYONE: Perfectly compatible with all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
REVITALIZING MAGNETIC FACE MASK: Reboot & reenergize your skin with this unique face mask. The iron-based mask formula works with the magnetic wand tool to attract & gently remove dirt & impurities from the skin for a smoother, energized complexion.
MADE WITH RICH ANTIOXIDANTS: Made with Carrot Seed Oil which is rich with antioxidants to rejuvenate skin, Vitamin C which brightens skin, and Vitamin E which nourishes and hydrates skin. Great for all skin types.
INCLUDES MAGNETIC WAND TOOL: Comes with magnetic face mask and magnet wand tool.
HOW TO USE: With the scoop side of the magnetic tool, apply mask to a clean, dry face. Avoid the eye area. Leave on for 5-10 minutes. Cover the head of the magnetic tool in one of the included magnet covers and glide slowly just above skin to remove mask.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
A COMPLETE HYDRATION REGIMEN: This skincare kit has all of your favourite Holy Hydration necessities- a Holy Hydration! Daily Cleanser, Holy Hydration! Makeup Melting Cleansing Balm, Hydrating Booster Drops, Holy Hydration! Face Cream & Eye Cream.
CLEANS & NOURISHES SKIN: This step-by-step skincare regimen will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face’s happily ever after!
INFUSED WITH HYALURONIC ACID: e.l.f. SKIN’s Hoy Hydration! products are infused with Hyaluronic acid to help hydrate and plump the skin, Ceramides to help build up the skin’s moisture barrier, and Peptides for refreshing complexion.
TRAVEL-FRIENDLY SIZES: All of the products in the Hydrated Ever After Skincare Mini Kit are travel-friendly sizes so you can take it wherever you go!
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
INNOVATIVE COMPLEXION BOOSTER: Achieve a flawless glow with the only filter you’ll ever need. This makeup-skincare hybrid works to enhance the overall look of your skin for a glowing, dewy complexion.
DIFFERENT WAYS TO WEAR: Wear on its own, under, or over makeup, mix in with your favourite foundation for a fresh, dewy finish, or use as a highlighter to illuminate the high points of your face. Available in 8 flexible shades.
INFUSED WITH HYALURONIC ACID: The Halo Glow Liquid Filter is made with squalane to improve moisture, hyaluronic acid to hydrate skin, and finely milled powders to blur lines and pores for a smoother, soft-focus look. Great for all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
18 RICH, EARTHY SHADES: Inspired by grounded, earthy vibes and mesmerizing ocean views, this palette will transform your eyes with depth, brightness, and rich color
MATTE, SATIN & SHIMMER SHADES: This palette contains a mix of mattes, satins, and shimmers ranging from warm browns to yellow hues and rich blues so that you can create a bold or neutral look.
LUXE, CREAMY FORMULA: Smooth, creamy, blendable and ultra-pigmented.
CREATE INFINITE LOOKS: Perfect for a bold or neutral look that will take you from day to night.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICH & CREAMY moisturiser: Our Pure Skin moisturiser is a creamy yet weightless moisturiser that effectively hydrates & nourishes the skin. Great for both night and morning use and wears well under makeup.
NON-IRRITATING FOR GENTLE SKIN: Pure Skin moisturiser is made with a non-irritating formula, great for sensitive skin and all skin types.
MOISTURIZING ESSENTIALS: Made with Oat Milk to nourish & soothe skin, Niacinamide to shrink pores & even out skin tone, Allanoin to soothe & skin, Ceramides to build up the skin’s moisture barrier & Hyaluronic Acid to lock moisture for a plump complexion.
HOW TO USE: After cleansing and toning skin, apply 1 – 2 pumps to face and neck, gently massage in circular upward motions to fully absorb. Use morning and night. Pairs well with e.l.f. Pure Skin Toner and e.l.f. Pure Skin Cleanser.
DERMATOLOGIST DEVELOPED: e.l.f. Pure Skin moisturiser is dermatologist-developed, fragrance-free, non-comedogenic, cruelty-free, and vegan.
PRIMER FOR LONG-LASTING MAKEUP: This primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
RESTORATIVE FORMULA: Infused with Tea Tree and Vitamins A & E for restorative benefits.
CREATES GLOWING, SMOOTH SKIN: Use this under foundation to create the ideal makeup base for glowing, smooth skin.
MATTE FINISH: This face primer leaves your skin with a matte finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MOISTURIZING and PLUMPING FACE MASK: Meet e.l.f.’s creamy face mask infused with skin-loving ingredients to deliver a surge of moisture and promote a plumped up, radiant complexion
INFUSED WITH HYLAURONIC ACID: This formula is infused with Hyaluronic Acid to plump the skin, Ceramides to build up the skin’s moisture barrier, and Peptides to promote collagen and improve the skin’s texture
USE DAY OR NIGHT: e.l.f.’s Holy Hydration Face Mask is dual-use: use 2-3 times a week as a rinse-off product or as an overnight mask to keep skin feeling soft and supple
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t-all at good-for-you prices. All e.l.f. products are 100 Percentage cruelty-free and Vegan
NOURISHING CLEANSING BALM: Watch your makeup melt away! It’s solid cleansing balm that melts into a luxurious oil and turns into a nourishing milk texture that rinses off clean.
INFUSED WITH HYALURONIC ACID: Formulated with hyaluronic acid, ceramides and peptides leaving your skin feeling silky smooth and plumped with hydration.
FOR ALL SKIN TYPES: The Holy Hydration! Makeup Melting Cleansing Balm is perfectly compatible with all skin types.
BEAUTY TIP: Double cleanse for that extra clean feel with your favourite e.l.f. cleanser such as the Holy Hydration! Daily Cleanser.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
16 HOURS OF WEAR: The e.l.f. Stay All Night Micro-Fine Setting Mist locks in your makeup for up to 16 hours.
POWERFUL INGREDIENTS: Infused with skin-loving ingredients, Cucumber Fruit Extract, Aloe and Green Tea Leaf Extract to help hydrate and soothe the skin.
MICRO-FINE MISTER: We heard your feedback and featured a new micro-fine mister for ultimate coverage and easy application.
PRO TIP: Due to the nature of the formula, some clogging might occur. Run mister under warm water to release formula. It is normal for it to settle; the mixing ball will help evenly redistribute the formula.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
LOCK IN MOISTURE: The e.l.f. Daily Hydration moisturiser is lightweight and deeply nourishing for smoother, suppler skin.
ANTIOXIDANT-INFUSED: Infused with Aloe to help soothe the skin, Jojoba Oil & Shea Butter help hydrate the skin, Vitamin E to soften skin and Grapeseed Oil to even out skin tone.
LIGHTWEIGHT, CREAMY FORMULA: Absorbs easily and nourishes the skin without weighing it down, revealing a naturally radiant complexion.
FOR EVERYONE: Perfect for all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
RICHLY PIGMENTED, BOLD LIPSTICK: Serve up your best O face with bold, satiny colour in one single swipe that creates a satin finish.
HYDRATING & LONG-LASTING FORMULA: e.l.f. Cosmetics’ O Face Satin Lipstick’s creamy, long-lasting formula is infused with nourishing & hydrating squalane and jojoba esters for a super-comfortable, next-to-nothing feel.
AVAILABLE IN 20 SHADES: e.l.f. O Face Satin Lipstick is available in 20 sultry shades. Dirty Talk is a beige pink.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator, use our e.l.f. Love Triangle Lip Filler Liner to line, and finish with the O Face Satin Lipstick for a complete lip look. Dirty Talk goes great with Love Triangle Lip Filler Liner in Soft Pink.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
ALL-IN-ONE HYDRATING MIST: Protect and perfect skin with one hydrating mist. This weightless makeup setting spray refreshes and soothes your skin, sets your look for long-lasting makeup, and reduces the transmittance of blue light.
SOOTHING INGREDIENTS: This setting spray is infused with Glucosylrutin, which reduces the transmittance of blue light; Aloe, which soothes the skin; and Elderflower Extract, which is rich in vitamins.
MATTIFYING SPRAY: E.l.f. Stay All Day spray gives skin a matte, shine-free finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate.
GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of color and high-octane shine. Perfect for wearing alone or over lip color, lipstick and lip liner.
INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
PRECISION APPLICATION: This mascara’s double-sided and curved silicone brush works to separate, lift, and curl each lash.
LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
WOW BROWS: Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!
HOW TO WEAR: Apply gel alone or as a top coat over brow powder or pencil. Start from the inner corner and follow the arch, working in upward strokes.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
ULTIMATE EYEBROW GEL: The best eyebrow gel for achieving the fluffy on trend “soap brows.” This extreme-hold brow gel instantly lifts, sculpts & grooms every brow hair into place with a clear, natural finish that looks good on all skin tones & brow colours
CONDITIONS WHILE SCUPLTING: This Brow Lift’s conditioning formula nourishes brow hairs while shaping.
PAIR WITH: Apply Brow Lift with our Brow Lift Applicator for a seamless, mess-free application, long-lasting hold, and lifted, fluffy brows that stay put all day. Spoolie sold separately.
HOW TO USE: Dampen the spoolie of your Brow Lift Applicator with water, then use the flat end to apply a little bit of Clear Eye Brow Gel directly to brows. Brush spoolie through your brows & gel, directing hairs upwards for a fluffy look that stays put.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
16HR COVERAGE: The e.l.f. 16hr Camo Concealer is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin. The shade Deep Caramel is deep with rosy cool undertones. Note: 16hr Camo Concealer shades run lighter; we recommend matching by bottle image.
ULTRA PIGMENTED & QUICK-DRY: The 16HR Camo Concealer has a highly pigmented thick formula that dries matte, is quick drying and won’t settle into fine lines or creases. Ideal for all skin types.
VERSATILE DOE FOOT APPLICATOR: This liquid concealer features a large doe foot applicator that applies the creamy formula evenly and precisely for maximum coverage, and allows you to sculpt, contour and highlight.
HELPS CONTROL SHINE: Enriched with Avocado Oil to moisturize and protect skin, and Kaolin Clay to help control excess oil and shine.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
HIGH-OCTANE SHINE: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. Swipe on the floss and evenly coat lips with a sheer wash of colour and high-octane shine
MILD TINGLING SENSATION: Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness.
MOISTURIZE & HYDRATE: Infused with Vitamin E and Coconut Oil for smooth and nourished lips.
PERFECT PAIRING: Use with our Lip Exfoliator for an extra smooth finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
VIBRANT, BLENDABLE COLOUR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of colour.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of colour wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
SCULPT, SHAPE & DEFINE: The e.l.f. Lock On Liner and Brow Cream glides on smoothly to sculpt brows and line the eyes while delivering long-lasing colour.
MULTI-USE & VERSATILE: This product can be used as a brow cream, eyeshadow or eyeliner for gorgeous, long-lasting colour.
MATTE FINISH: Glides on easily as a cream formula, dries with a powder finish.
FOR PRECISE APPLICATION: Try it with our Small Angled Brush for ultra-precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
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