NATURAL EYEBROWS & LASHES: Achieve glossy, shiny, healthy looking lashes and brows, infused with long-wearing conditioning agents.
HOW TO WEAR: Work the clear mascara from root to tip of lashes, using the applicator. After applying brow colour, brush the clear gel through eyebrows for the best-groomed look. Apply second coat if desired.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
SHAPE, DEFINE, FILL Our instant lift eyebrow pencil shapes, defines, and fills in brows for a natural, polished look. Make your brows appear thicker, fuller and more detailed with this dual-sided pencil and brush. Perfect for use with stencils.
LONG LASTING STYLE Achieve precise lines and perfectly contoured brows that last for hours with this amazing eyebrow pencil/brush combo.
HOW TO USE Utilize the spool brush to comb eyebrows into desired shape, then use the liner to fill in brows with fine, small strokes.
AT e.l.f. COSMETICS, we believe that beauty comes from within all of us, and our products are designed to let your inner beauty shine through. We offer luxurious cosmetics made with quality ingredients that are perfect for women of any age.
CRUELTY FREE AND VEGAN Our cosmetics are PETA certified cruelty free and vegan, so you can feel good about using our products.
Smudge-proof, with a fine tip brush to create easy and precise definition for natural or dramatic eye effects
Position brush tip close to the lash roots and in a gentle, fluid movemen,t apply colour along the natural curve of your lash line starting from the inside corner
Easy to carry, convenient for travel
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone
MAKEUP FOR colour-CORRECTING: Master the colour-correcting techniques you’ve seen all over your social feed and camouflage discolouration with these lightweight colour correctors.
CAMOUFLAGE REDNESS, DIScolourATION & MORE: Available in 5 shades, each complimentary colour helps to cover dullness, red tones, blemishes, dark spots, under eye circles, and other discolouration for a range of skin tones.
WEAR UNDER FOUNDATION & CONCEALER: The long-lasting, lightweight formula layers flawlessly under foundations and concealers without caking or creasing.
FULL-COVERAGE FINISH: This hydrating and lightweight colour correction makeup has a full-coverage, satin finish.
INFUSED WITH HYALURONIC ACID: Infused with hyaluronic acid and rose flower water for ultimate hydration.
HYDRATING ULTRA-SHINE LIP GLOSS: Pucker up to this lush lip lacquer, loved for its sheer wash of colour & ultra-shine finish without the sticky feel. Thanks to its conditioning, vitamin-infused formula, your lips will feel cushion-soft and hydrated.
VITAMIN-INFUSED FORMULA: The e.l.f. Cosmetics Lip Lacquer is infused with Vitamin A, which hydrates and promotes natural moisture, and Vitamin E, which nourishes and softens lips.
WEAR ALONE OR LAYER: Choose from a range of beautiful shades that can be worn alone for a subtle tint of colour, or layered over lipstick for a night-ready look.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator before applying.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
SHINE ON: Formulated with vitamin E to moisturize, this lasting, everyday lip gloss provides maximum shine for lips that pop. The sleek-not-sticky formula glides onto lips, creating the perfect glow that takes you from day to night.
HOW TO WEAR: Apply directly to lips for a natural look or layer over your favorite lip liner and lipstick for a glossy pout.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
ROLL-ON GEL SPOT TREATMENT: When unwanted blemishes just pop up, call a fast SOS with this roll-on acne gel spot treatment. This treatment is packed with calming ingredients to help treat and soothe current acne while preventing new blemishes.
INFUSED WITH SALICYLIC ACID: The dermatologist-tested formula is packed with acne-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce acne, soothe discomfort, Great for oily skin & acne-prone skin.
HOW TO USE: Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target acne (no dirty fingers needed!) so your skin is in the clear.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
LIPS APPEAR SCULPTED & FULLER: Lip pencil, re-defined. This versatile triangle-shaped lip liner helps you sculpt, define, and add dimension to your pout in just one swipe.
HIGHLY-PIGMENTED colour: Our Love Triangle Lip Liner Filler’s pointed tip creates flawless slim lines for ultimate contouring, while the unique wider side fills in your lips with high-pigmented colour.
SMOOTH SEMI-MATTE FINISH: This lip colour’s creamy formula smoothly glides across your lips for a long-wear, intense look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
get an amped up eye look with one-swipe glitter coverage with this opaque liquid eyeshadow, formulated for comfortable wear, minimal fall out and high impact
use fingers or a flat eyeshadow brush and apply on its own for a subtle, soft look, or layer it on top of eyeshadow for something more dramatic
HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate
GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of colour and high-octane shine; Perfect for wearing alone or over lip colour, lipstick and lip liner
INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices; All e.l.f. products are 100 percent cruelty-free and Vegan
SHEER LIP STAIN: Your lips deserve it all: colour that stays put, a healthy sheen & comfortable wear. This non-drying lip stain imbues lips with a sheer colour & a hint of shine in one step (think: more pigment than a lip balm & less bold than a lipstick).
LONG-LASTING FORMULA: E.l.f. Glossy Lip Stain’s long-wear, buildable formula won’t transfer and leaves lips looking and feeling fresh. Available in 8 gorgeous shades.
UNIQUE FINISH: This lip stain has a unique gloss-to-stain finish for a sheer pop of colour with a subtle gloss effect.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
SCULPT, SHAPE & DEFINE: The e.l.f. Lock On Liner and Brow Cream glides on smoothly to sculpt brows and line the eyes while delivering long-lasing colour.
MULTI-USE & VERSATILE: This product can be used as a brow cream, eyeshadow or eyeliner for gorgeous, long-lasting colour.
MATTE FINISH: Glides on easily as a cream formula, dries with a powder finish.
FOR PRECISE APPLICATION: Try it with our Small Angled Brush for ultra-precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
VIBRANT, BLENDABLE COLOUR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of colour.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of colour wherever you want it.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
HIGH-OCTANE SHINE: Plump up the volume! This moisturizing lip plumping lip gloss instantly enhances lips for a fuller, pillowy pout. Swipe on the floss and evenly coat lips with a sheer wash of colour and high-octane shine
MILD TINGLING SENSATION: Lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness.
MOISTURIZE & HYDRATE: Infused with Vitamin E and Coconut Oil for smooth and nourished lips.
PERFECT PAIRING: Use with our Lip Exfoliator for an extra smooth finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
ULTIMATE EYE PENCIL: The e.l.f. No Budge Retractable Eyeliner is a waterproof, retractable eyeliner that checks all your pencil liner requirements.
ALL-DAY WEAR: This product is creamy, ultra-pigmented, and has ultimate waterproof staying power.
INTENSE LOOK: We recommend you use this retractable eyeliner pencil on your lash line, waterline, or all over the lid for intense eyes that last all day.
BEAUTY TIP: Apply all over the eyelid as a base for eyeshadow for an intense, dramatic, runway-inspired look.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
16HR COVERAGE: The e.l.f. 16hr Camo Concealer is a full-coverage, 16-hour wear concealer which conceals, corrects, contours and highlights for flawless skin. The shade Deep Caramel is deep with rosy cool undertones. Note: 16hr Camo Concealer shades run lighter; we recommend matching by bottle image.
ULTRA PIGMENTED & QUICK-DRY: The 16HR Camo Concealer has a highly pigmented thick formula that dries matte, is quick drying and won’t settle into fine lines or creases. Ideal for all skin types.
VERSATILE DOE FOOT APPLICATOR: This liquid concealer features a large doe foot applicator that applies the creamy formula evenly and precisely for maximum coverage, and allows you to sculpt, contour and highlight.
HELPS CONTROL SHINE: Enriched with Avocado Oil to moisturize and protect skin, and Kaolin Clay to help control excess oil and shine.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ULTIMATE EYEBROW GEL: The best eyebrow gel for achieving the fluffy on trend “soap brows.” This extreme-hold brow gel instantly lifts, sculpts & grooms every brow hair into place with a clear, natural finish that looks good on all skin tones & brow colours
CONDITIONS WHILE SCUPLTING: This Brow Lift’s conditioning formula nourishes brow hairs while shaping.
PAIR WITH: Apply Brow Lift with our Brow Lift Applicator for a seamless, mess-free application, long-lasting hold, and lifted, fluffy brows that stay put all day. Spoolie sold separately.
HOW TO USE: Dampen the spoolie of your Brow Lift Applicator with water, then use the flat end to apply a little bit of Clear Eye Brow Gel directly to brows. Brush spoolie through your brows & gel, directing hairs upwards for a fluffy look that stays put.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
WOW BROWS: Get full, voluminous-looking brows with this buildable, fiber-infused brow gel. This wax-gel hybrid formula adheres to brow hairs and brushes them into place while depositing hair-like fibers for fuller-looking brows that WOW!
HOW TO WEAR: Apply gel alone or as a top coat over brow powder or pencil. Start from the inner corner and follow the arch, working in upward strokes.
100% CRUELTY-FREE & VEGAN: Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
FREE FROM: All e.l.f. products are 100% free from phthalates, parabens, nonylphenol, ethoxylates, triclosan, triclocarban, and hydroquinone.
BEAUTY FOR ALL: e.l.f. Cosmetics provides professional-quality products at get-real prices, because we believe beauty should be accessible to every eye, lip, and face.
MASCARA FOR MAXIMUM CURL: Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara gives you your most lifted lashes ever.
SEPARATES & LIFTS LASHES: The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash.
PRECISION APPLICATION: This mascara’s double-sided and curved silicone brush works to separate, lift, and curl each lash.
LONG-LASTING FORMULA: The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
HIGH-SHINE, MOISTURIZING FORMULA: This high-shine lip plumping gloss is infused with Vitamin E to nourish and soften lips as well as Coconut Oil to soothe and hydrate.
GLOSSY, SHEER FINISH: Swipe on the gloss and evenly coat lips for a sheer wash of color and high-octane shine. Perfect for wearing alone or over lip color, lipstick and lip liner.
INSTANT LIP PLUMPING POWER: This lip plumper also delivers a mild-yet-alluring tingling sensation that soothes lips and makes you feel the fullness.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow
BUILDABLE and BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
MAGIC CONTOUR WAND: Give your complexion stunning definition with this magic contour wand. With an easy-to-use cushion tip applicator, this sculpting tool lets you contour like a pro
CREATES RADIANT, NATURAL-LOOKING DEFINITION: The lightweight liquid formula is infused with hydrating squalane to add natural-looking definition and a glint of radiance
BUILDABLE and BLENDABLE FORMULA: Buildable contour formula effortlessly blends into skin
CUSHION-TIP APPLICATOR: Gently squeeze wand and use the cushion-tip applicator to apply to your hairline, temples, sides of your nose, hollows of your cheeks, and jawline, then blend in colour with a bronzer brush for a naturally sculpted look
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LIQUID BLUSH WAND: Give your cheeks a radiant flush and pretty pop of colour with a wave of this magic blush wand.
CREATES LUMINOUS & RADIANT DIMENSION: The lightweight liquid formula is infused with hydrating squalane to add instant luminosity and radiant dimension to your complexion.
BUILDABLE & BLENDABLE FORMULA: Liquid, buildable blush formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion-tip to apply to the apples and high points of your cheeks for a healthy kiss of colour and a precise application.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
ALL-IN-ONE HYDRATING MIST: Protect and perfect skin with one hydrating mist. This weightless makeup setting spray refreshes and soothes your skin, sets your look for long-lasting makeup, and reduces the transmittance of blue light.
SOOTHING INGREDIENTS: This setting spray is infused with Glucosylrutin, which reduces the transmittance of blue light; Aloe, which soothes the skin; and Elderflower Extract, which is rich in vitamins.
MATTIFYING SPRAY: E.l.f. Stay All Day spray gives skin a matte, shine-free finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.
RICHLY PIGMENTED, BOLD LIPSTICK: Serve up your best O face with bold, satiny colour in one single swipe that creates a satin finish.
HYDRATING & LONG-LASTING FORMULA: e.l.f. Cosmetics’ O Face Satin Lipstick’s creamy, long-lasting formula is infused with nourishing & hydrating squalane and jojoba esters for a super-comfortable, next-to-nothing feel.
AVAILABLE IN 20 SHADES: e.l.f. O Face Satin Lipstick is available in 20 sultry shades. Dirty Talk is a beige pink.
BEAUTY TIP: Exfoliate lips with e.l.f.’s Lip Exfoliator, use our e.l.f. Love Triangle Lip Filler Liner to line, and finish with the O Face Satin Lipstick for a complete lip look. Dirty Talk goes great with Love Triangle Lip Filler Liner in Soft Pink.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
LOCK IN MOISTURE: The e.l.f. Daily Hydration moisturiser is lightweight and deeply nourishing for smoother, suppler skin.
ANTIOXIDANT-INFUSED: Infused with Aloe to help soothe the skin, Jojoba Oil & Shea Butter help hydrate the skin, Vitamin E to soften skin and Grapeseed Oil to even out skin tone.
LIGHTWEIGHT, CREAMY FORMULA: Absorbs easily and nourishes the skin without weighing it down, revealing a naturally radiant complexion.
FOR EVERYONE: Perfect for all skin types.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
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